We are a Singapore based company providing high quality products and services to customers in the Asia Pacific, Middle East/Oceania and African regions


The staff with over 25 years of international trading experience possess a wealth of information and have built the proper channels and links with international manufacturers, thus enhancing our procurement and purchasing strength to a level envied by many rivaled by none.

International Trading

Commercial & Industrial Merchandise

El Rey recognize the need to diversify in keeping with the changing trend in business. As a result El Rey supply a big range of general merchandise like:

  • Household electronics
  • Air-conditioning systems and accessories
  • Audio-visual systems and many more…
Official Distributor

We have the exclusive distributorship for the following products:

Carl Schmidt Sohn

Koch Systeme